Acerca de

 The purpose of this list is to encourage you, Queens & Kings,  to think outside of the box. In order to be successful you must bring brand awareness and increase brand authority. 

​

You must do everything you can to be omnipresent and let your ideal clients know that you exist. They are looking for help and your agency should be the first name they think of to make their lives easier. 

 

To use some of these ideas, have a good understanding of your local market. You may even get more ideas by reading this list. Do not be afraid to try out different marketing methods as long as they don’t hurt your brand image. 

 

Guerilla marketing is creating unconventional marketing methods to bring awareness to a brand and boost sales. Some of these may not be uncommon but will definitely spark your curiosity.  Oftentimes these are low costs, especially when compared to ROI,  and involve widespread use of more personal interactions. 

 

ENJOY! 

 

1. Sticky Notes –. Sticky notes are noticeable anywhere because people know what they’re for; notes. Create custom sticky notes using Vista, PrintPPS or other services. ​​​

​

• You can go to 55+ communities and other target communities to post these on  doors. Just be aware of community rules. You can put MANY of these on community boards as well. ​​

• Community Boards:  Create a custom sticky note which says “get paid to take care of loved ones”. Go to low income housing communities , apartments and find a good place to post them. 

​

​

2. Do Not Disturb – Heading to a senior expo or event anytime soon? Get some door hangers printed up with your business information on it and possibly a link to something free on your site. Be creative of what seniors would appreciate for free.  Get the attention of everyone in your market this way, and it’s super cheap as well.  

 

​3. Pay it forward – when you’re in a drive through , pay for the person behind you and tell the cashier to give them your business card with a certificate for a free 2 hour care for a senior. Along with that, give your card so they can give it to any family who would benefit from it. You’re not guaranteed that this interaction will lead to a client but I bet the word of mouth on that one would be pretty big.

 

4. Fake publicity stunt – you could have people picket outside a senior event with signs that read “This business is too nice” or “Company X is too good at their job”. There's a million fake publicity stunts, use your imagination and I bet it’ll work no matter how weird or out of the box it seems.

5. Business Cards – What you do with these cards is head to every library or book store in your city and find the section that relates to your business. Open each and every book and place a business card somewhere in the book. This is great targeted marketing and only costs you a few bucks for the cards and an afternoon of placing the cards. If you need some great business cards, check out UPrinting.com

 

6. Bumper Stickers – These are great because they can go anywhere, not just on your car. Get creative with where you place them, they can grab peoples attention when placed in the right spots. You can also find “uber drivers” and give them a monthly $5 to have the bumper sticker on their car.

 

7. Chamber of Commerce – Head over to your local chamber of commerce and suggest a Home Based Business (HBB) committee . They might appoint you head of it if they don’t already have it.

 

8. Top 10 reasons to choose YOU – instead of leaving only business cards or other promo material at a business or in someone's email box, create a list of the top 10 reasons why the prospect should choose your company. Make them 100% true, humorous and memorable.

​

9. Print Calendars – These could be given to each of your clients or left in a store for people to take for free. Print your website address and a little slogan or client testimonial on each months picture for exposure every day. The people using your calendars will even help you out when they have company over who will see the calendar, especially if the images you use are high end and visually appealing. Drop these at a senior event and they will disappear instantly.

 

10. Window decals – get a custom printed window decal on your car with your logo/website and possibly a slogan. looks professional, and is great for red lights.

11. Sponsor an event – doing this is at most times, very inexpensive and also GREAT for publicity, especially if its a big event. You normally get your logo and business mentioned in all of the events promo material which is tons of publicity you normally wouldn’t get. Be at the event to add extra stickiness to your business name and interact with the guests. You can sponsor a monthly birthday event at senior events. Say you will be getting the cake. 

 

12. Holiday Greetings – send emails or snail-mail to your past clients wishing them happy holidays (Christmas, Thanksgiving, New Years). This helps them keep your name/business in their head as well as standing out from the other people they’ve done business with before.

 

13. Charity Donations – Donate some of the profits you generate every month to charity. Great for promotion in the media and clients to feel like they’re helping out the charity by purchasing from you.

14. T-Shirts – This is great for turning yourself or others into walking billboard. You can give the t-shirts away as prizes which is also another great way of gaining word of mouth promotion. Your t-shits for the prizes don’t need your website address on it. Just give away a great, fashionable shirt and that’ll have people eager to tell friends and family where they got it from.  You can go to events and bring students or helpers who can wear your shirt and walk around. The more folks you have, the more you will get noticed. 

 

15. Blood Drive – Host a blood drive, contact newspapers, tv news, radio, ect. have 1-2 banners up with your website information and also have business cards at the sign in table. Everyone loves to help their country, city, state, ect. and giving blood is the easiest way for some people to do that. Putting yourself in the forefront of your cities next blood drive would make your business very visible to a whole range of new potential clients and word-of-mouth advertisers.

 

16. Client Appreciation Bingo Night– Invite your past clients to a BBQ and let them invite 1-2 friends to come with them. This will help your customers LOVE you even more than they already do, as well as bring some new faces into contact with you as potential clients.

 

17. Outdoor Signs – Ever see the huge amounts of signs in the grass for mayor elections or in the front yard of a house that just got remodeled? This is a great, and inexpensive way to get your websites name out there. Pick a great tagline or picture for the ads, and you’ll be sure to get noticed.

18. Put it on a bus – Mobile advertising is great and will get viewed by a lot of potential clients on a daily basis.

 

19. Postcard Mailing – This is a bit cheaper then sending out envelopes that might weigh a bit and it also is easier for the potential client to read what you’re promoting without having the OPTION of opening the envelope (a postcard is one single piece of paper

​

20. Borrow a wall/building - get a projector and find someone to let you use the side of their business/wall, and have your company logo/website/information shown on it every night. I know I would personally stop and look at what was showing on the side of a building for sure, so I can imagine how many others would as well.

 

21. Own the bus stop – Not literally, but if you can get your ad on the poster area of the bus stop along with the seat inside the bus stop, you could effectively “own” the bus stop and the eyes of everyone who stands there on a daily basis waiting for the bus. Add this in with #4  and you’ve got something everyone will remember and talk about.

 

22. Movie Theater Ads –Look into these and I have heard they are generally very inexpensive as far as ads of this style go. Think about the movie you want your ad to show for and target it accordingly. 

 

23. Doctors Office Magazines – I’d slip business cards into magazines every time you go to the doctors. That’s what they get for making you sit in a waiting room for a long time  , only to be seen by the doctor for 10 minutes.

 

24. Sponsor the homeless – I believe in helping people in any way possible. If you see a homeless person somewhere on your daily commute to work, or various other places, you could pay the homeless person to hold a sign that reads “YourCompany.com paid me to hold this sign”. Regardless if it brings a TON of business your way or not, at least you’ll be able to touch that persons life forever. Buy them lunch and dinner or take them to a grocery store and pick out some chips and various other foods they can keep with them. Buy them a hotel room for the night to sleep in and get cleaned up. They’ll gladly stand with a sign for you after you do this for them. Regardless, I hope you are helping the homeless. 

 

25. M&M Candy – If you go to the M&M website, you’ll notice that you can personalize your candy. You can use this to either promote your business or just put a thank you on the candy and give it to a client. You can find other candy brand as well to customize.

 

26. Hair Salon’s and Barber Shops – How much talking happens in one of these places on a daily basis? Why WOULDN’T you want to be a business they are talking about? Drop in and offer the hair stylists some free food from your restaurant or coupons for free products. They’ll be talking about you to everyone who comes through the salon for weeks to come! Make sure it is a location visited by seniors. 

​

28. Car Rental - This one will take some planning, research and some capital but you will make it back. I have been thinking about this for a while and will be implementing this on my agency 2023.

​

• Buy the cheapest car on the market which at this time is "Chevrolet Spark" for around $14k. 

• Wrap Your Car with your brand

• Find drivers willing to use it for Uber Eats or Door Dash 

• Charge them just the price of  your car note Or generate more cashflow

• You can give the car for rent in your community as well if you want. 

                  

You will have to think this through. I am sure there will some challenges and obstacles but it will be worth it.

Image 10 cars in your city moving all the time promoting your brand. If you don't do it, I will. 

​

27. Press Releases – Regardless of what anyone tells you, a well formed and well written press release can gain you a lot of attention not only from the media, but from the target market as well. This is where Home Care Traffic can take your brand to the next level. Imagine your client looking for service and see your name on the first page of Google. Imagine not having to pay for leads instead have too many leads to handle. That's a problem I would gladly accept. 

​

With Home Care Traffic, you will be able to have your brand be published in over 400 high traffic website including blogs, podcasts, Fox News, Google News, NBC, Star Tribune....should I keep going? You won't find this service anywhere else. I was fortunate to learn these skills over the last few years and have applied them in other industries. These are methods are guaranteed to increase your Google ranking and will result in you never having to worry about where your next customer will be coming from. 

​

This month we have already reserved 5 spots for home care agency. We will  only be taking 5 more agencies before we close the intake process. Don't get left BEHIND.  Click the link below and get started.